Swipe apps
Optimise for engagement. Reward performance over personality. Built for a stage of life you’ve moved past.
Coming soon to India
Em is a science-based matching app for single Indians between 35 and 60. Your label. Your rules.
Optimise for engagement. Reward performance over personality. Built for a stage of life you’ve moved past.
Optimise for family criteria. Treat your story like a resume. Designed for approval, not compatibility.
Em is being built for the gap between both.
We match on who you are, not what you look like on paper.
Relationship, companionship, partnership — you decide what to call it.
Designed for who you’ve become. Not who you were the last time you made a profile.
The founder
Founder, Em
For over a decade, I built organisations — designing systems that either support or sabotage the people inside them. Then I spent a year in the field, studying behaviour up close. I came back asking one question: why do we build such sophisticated systems for how people work together, and such careless ones for how they choose to build a life together?
Em is my answer to that.
Be the first to know when Em launches.